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Content Specialist

  • President
  • Staff Full-time

Position Title: Content Specialist

Department: Strategic Communications&Marketing

Advertised Pay: Base $53,726 with the potential for a higher rate commensurate with experience

Campus Location: Washburn University

Application Deadline:  Application review will begin as applications are received and will continue until the position is filled. Applicants can be assured of full consideration if submitted by: February 26, 2025.

Special Instructions to Applicants: Applicants invited for interviews will be asked to bring a portfolio.

Position Summary:

Washburn University is a teaching-focused, student-centered, public institution located in the metropolitan setting of Topeka that has earned national recognition for its high-impact programs for first-generation students. Washburn has a student body of over 5,500 undergraduate, graduate, and law students, a significant and growing number of whom are first-generation and Pell-Grant eligible. The University has created educational pathways for all students to be successful and achieve their educational goals.
 
Washburn is dedicated to recruiting and retaining a multiskilled faculty, staff, and student body and cultivating a vibrant learning and working environment and curriculum. We employ more than one thousand faculty and staff on our campuses throughout Topeka and strive to offer competitive wages, an excellent benefits program, and a supportive culture and a healthy work/life balance. Washburn seeks to create an environment that reflects our core values for creating positive IMPACT: inclusion, modernization, partnership, achievement, community and transformation. In 2024, Washburn was recognized as one of the best colleges in the nation to work for, according to Great Colleges to Work For® program.

The Content Specialist is responsible for content development by acquiring, researching, writing/creating, and producing content for inclusion in the University's communications efforts, including news releases, publications, websites, social media, and other communications channels as they are developed. Edits, proofs, and produces content to ensure it is well written according to best practices and University style and appeals to specific target audiences. Serves as part of the media relations team in responding to crises.

Essential Functions:
Responsible for Bod Talk, weekly eNewsletter, development and distribution.

Develops and prepares information relating to University organizations to announce and publicize information about University achievements and events and maintain a favorable public image. Loads press releases into the distribution system to assist with disseminating information to newspapers, periodicals, television, radio and other forms of media. Primarily responsible for content development of and disseminating “hometown” press releases.

Assists in creating graphic designs, photographs and videos as needed and directed by the Director of Internal Communications and Brand Management or Executive Director of Strategic Communications & Marketing

Actively participates in planning and executing events and/or campaigns led by other campus departments and committees assigned to lend assistance and support.

As assigned, participates in planning and executing special and ongoing WU events.

May occasionally serve as a liaison/WU representative on committees for community events to maintain the Washburn presence within the community.

Performs additional job-related duties as assigned or as appropriate.

Required Qualifications:
- Bachelor's degree in mass media, journalism, communications, public relations or a closely related discipline.
- At least five months of experience writing content across various platforms.
- Demonstrated effective communication skills to write accurate and engaging content correctly and effectively.
- Proven ability to work effectively in a team environment with staff at all levels within an organization.
- Proficiency in proofreading and strict attention to detail.
- Demonstrated effective organization and time management.
- Ability to use technology tools such as graphics programs, content management systems and Adobe Suite.
- Basic skills as a photographer.
- Knowledge of commonly-used concepts, practices and procedures in public relations.

Exempt, Background Check Required

Washburn University is committed to providing an environment for individuals to pursue educational and employment opportunities free from discrimination and/or harassment. The University prohibits discrimination on the basis of race, color, religion, age, national origin, ancestry, disability, sex, sexual orientation, gender identity, genetic information, veteran status, or marital or parental status.

Washburn University is committed to providing reasonable accommodations to applicants for employment. If you are an applicant who needs a reasonable accommodation to participate in the application or interview process, please email benefits@washburn.edu or call 785-670-1538 at least five (5) business days in advance of the date you need the requested accommodation.

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